In contemporary Internet space the stories about horrors, inexplicable and scary phenomena are widely distributed. Despite the enormous popularity among Internet users, we don’t observe equivalent interest to it by serious researchers. Therefore, the aim of this article is to draw readers’ attention to the phenomenon of creepypasta, which is located at the intersection of mass culture and folklore. Under creepypasta both its authors and consumers understand all the creepy texts, which are on the Internet. However, most of these terrible texts is an adaptation and modification, and often a simple rewrite or reprint more or less well-known non-network forms of the original folklore. That is fairy tales, legends, true stories, the oral traditions, ballads, scary stories, evocations, etc. Therefore, the subject of this article is detection the main features of the poetics of scary, starting with the aforementioned traditional folklore genres and ending the most common component of creepypasta – creepy stories.