Nikolenkova N.V. Problems of Spelling Trademark’s Names in the 21th century: Linguistic Observations
The present paper deals with the problems caused by the discrepancies between orthographic reference books prescriptions (including the most updated ones) and modern realias. The author believes that changes in speech practice during the last decades initiated shifts in general proper name theory. That is why many aspects of orthography will be considered against a background of some more general linguistic problems. Several new suggestions concerning the rules of capital letter usage are made to the corresponding section of Russian orthography.
nomination, proper name, capital letter, theory and practice of orthography