The study is carried out within the framework of the linguocultural direction taking into account the approaches of cognitive linguistics and sociolinguistics, and is devoted to a fragment of the national-cultural linguistic picture of the world through the perception of the word ‘Родина’. This concept is, on the one hand, a universal value, being the most important cultural, mental, linguistic constant in any language; on the other, it reflects the specific features of the worldview, characteristic of a particular nation. The article describes the results of an experiment addressed to the naive linguistic consciousness of Chinese men. The subject of scientific interest is the naive interpretation of the concept of ‘Родина’ in the specified linguistic culture. A naive interpretation reflects objective ideas that allow drawing conclusions about the peculiarities of the perception of reality. From the point of view of national and cultural specifics a naive picture of the world is a special “coloring” of the world, determined by the national significance of objects, phenomena, processes, a special attitude towards them, formed under the influence of the national culture and history of a certain people.
With the help of component analysis, the semantic constituents of the given word in two groups of different ages were identified and analyzed. The distribution of informants’ interpretations in the “Semograph” information system by semantic fields made it possible to analyze the data obtained using field analysis tools (to create a semantic classification of interpretations with multivalued field correspondences). Graphically explicated fields and connections between them made it possible to isolate semantic components that are significant for Chinese men in the structure of the word ‘Родина’.