The paper studies the lexical expression of semantics of gift in Serbian dialects and the corresponding cultural tradition. The proto-Slavic and common Slavic word “dar” in the Serbian tradition is primarily associated with a wedding and the child birth. In contrast to this action, the Serbian semantic innovation “poklon” in dialects denotes a thing given away without any connection with any holidays. Apparently, this indicates that the common Slavic word “dar” originally had a sacred semantics and could not be used in secular contexts. The third type of gift, designated by the word “milošta”, is associated with the presents that do not have much value.