This article is devoted to the conceptual metaphors of time in the novel “Reaper Man” by Terry Pratchett. The authors explore how metaphors of time are used as a means of characterization, as well as how they are related to the main themes and philosophical layers of meaning in the novel. The article offers an in-depth analysis of both conventional and original conceptual metaphors of time presented in the novel, such as TIME IS MONEY, TIME IS A PRECIOUS COMMODITY, TIME IS SAND, TIME IS A SPEEDY RUNNER, TIME IS A THIEF, TIME IS AN ENEMY, THE WORLD IS A CLOCK, A CLOCK IS A KNIFE etc. The authors conclude by highlighting the role that conceptual metaphors play in conveying the author’s paradoxical attitude to time.