The article considers the language of the social networks segment, which can be characterized as intellectual. It was revealed that in the process of communication on the Internet, intelligent people have a constant need for language games, for a variety of playing around with words and expressions of the Russian language. The most common are spelling games (deliberate spelling errors), neologization (the formation of new words, phraseological units, expressions), the use of catchwords, sarcasm. Users of the intellectual segment of social networks, being literate people, try to transform the language as much as possible, modify words, and also concentrate their attention on phrases that acquire the status of typical ones. Creative handling of the language in social networks undoubtedly has a positive impact on its development in modern conditions, and also indicates that native speakers of the Russian language have a creative approach to the language material used.