The aim of this article is to identify the lingvo-pragmatic characteristics of anthroponyms in the titles of modern German-language novels. The existence of modern literature of the Federal Republic of Germany in the conditions of the book market, media advertising, literary agency of intermediaries, competition of publishers dictates to the authors certain principles for the nomination of their works, which allows us to consider the title not only within the framework of artistic discourse, but also the naming discourse interfering with it. It is the title, being the name of the artistic text, that is especially significant from the point of view of attracting a readership. The titles of the novels are printed on posters for the presentation of a new work, in advertisements for meetings with authors and book fairs. The use of novelists in the titles of artistic texts allows you to set the reader certain plot expectations and indicate the characteristic features of the protagonist.