2015 # 3 (11)
Papchenko M.Yu.
On the Concept of «truthfulness» in the Context of Advertising Communication (on the example of the advertisement of cars in German magazines)
Abstract
The article looks at the category of reliability in context of its role in persuasive communicationsuch as marketing or advertising. The author gives a careful consideration to communicative facts that determinethe correct understanding of reliability phenomenon in advertising, and then outlines a range of means to render the information reliable.
Key words
advertising communication, reliability, persuasion and impact
