The application of semantic communicative analysis method to the wizards’ speech materials in children’s movies allows to reveal series of communicative strategies of a language personality, derived from the sharp discrepancy between an individual norm and norms of society. The article describes three of these strategies (ignoring outside norms, negative emotional reaction to outside norms and false submission to the norms of an alien society). The result of this analysis can be used in describing the communicative behavior patterns of individuals, characterized by the striking divergence between their individual ideas of a norm and the norms of a society (certain types of movie characters, persons with mental disorders, criminals etc...).