The article presents an example of applying the method of semantic communicative analysis, designed for verbal units, to the kinesic units such as posture, facial expression, gesture. It introduces the concepts of kinema and kinesic structure. It suggests to divide language kinemas into communicative and nominative ones. On the example of a “hand stroke” gesture is shown the work of invariant semantic parameter of a gesture’s unit and the interaction of kinesic and verbal means in a communicative structure.