The paper analyzes the principle with which the actor chooses communicative units while creating the character of a fairy tale villain in the film for children (Duke de Malicorne in “The City of Craftsmen”, 1965). It finds out that the actor’s strategy specifics is the variation of the same pattern of communicative behavior in each episode. The paper shows how this task is fulfilled with the help of communicative means of the language, by ignoring the nominative content of the scripts cues. Herewith the variations of the basic strategy are conditioned by the personality of the collocutor. The material of the role gives demonstrates the Russian communicative means’ capabilities and their ultimate aesthetic charge in movie dialogue.