The article describes the communicative stereotype of robot in children’s movies. It reveals the characteristic features of this stereotype, formed by the directional selection of language means (verbal and kinesic) on the nominative and communicative levels. It shows that the communicative fields of the interrelation of positions and personal sphere, activating in speech, destroy the robot’s communicative stereotype. The article describes the aesthetic effects of deliberate withdrawal from it, a radical break of the stereotype (contributing both comic and tragic meanings), etc.